Start with an idea. Build a way to test it. Find the key elements of truth. Optimize around them. Rinse and Repeat. Pull your head up once in a while to make sure you are going in the right direction. Scale. Rinse and Repeat. Crush It!
newyorker: Cartoon by Mike Twohy. For more: http://nyr.kr/12A9KVo
Approach Problems like Einstein Money quote, “95% defining the problem, 5% solving it.” This is the definition of the proper allocation of resources.